Ad:tech

All you want to know about Ad:tech

Company logo

ad:tech expositions, LLC is a major[1] interactive marketing and technology events company. Worldwide expositions and conferences held in New York, San Francisco, Chicago, London, Shanghai, Sydney, Hamburg, Paris and Singapore cover interactive marketing techniques and draw company executives from major corporations, such as MTV, Microsoft and Coca-Cola[2].

The attendee figures for ad:tech are growing together with the industry the expo caters for (for example ad:tech London 2006 had 5,245[3] attendees and the 2007 show had 6,385[4] total attendance). With thousands of attendees is ad:tech among the largest events in the internet marketing industry. In addition to the exposition does ad:tech provide several panels and educational sessions to various subjects of internet marketing, with high profile speakers and progressive panel discussions.[5] Due to its significant role is ad:tech regularly the place and time when small and large companies in the space make important product or other important business announcements.[6]

Contents

Ad:Tech Awards

During the New York or San Francisco show is the annual Ad:Tech Awards ceremony being held to honor companies for their accomplishments in the internet marketing industry. The first Ad:Tech awards ceremony was held in 1997. There are 25 awards categories for the 11th annual Ad:Tech Awards 2008 (San Francisco).

  1. Best Word of Mouth Marketing Campaign
  2. Best User Defined Experience
  3. Best Use of Rich Media
  4. Best Social Media Marketing Campaign
  5. Best Search Marketing Strategy/Campaign
  6. Best Search Engine Optimization Strategy/Campaign
  7. Best Next Generation Ad
  8. Best Multi-Cultural Campaign
  9. Best Mobile Campaign
  10. Best Micro Site
  11. Best Large Format or Overlay Ad
  12. Best Interactive Broadcast Ad
  13. Best Integrated Campaign
  14. Best Email Marketing Campaign
  15. Best Direct Response Campaign
  16. Best Consumer Campaign
  17. Best Campaign Optimization
  18. Best Business-to-Consumer Transaction Web Site
  19. Best Business-to-Consumer Marketing Web Site
  20. Best Business-to-Business Transaction Web Site
  21. Best Business-to-Business Marketing Web Site
  22. Best Business-to-Business Campaign
  23. Best Branding Campaign
  24. Best Banner Ad
  25. Best Affiliate Marketing Campaign

Parent Company

Ad:tech expositions, LLC is part of dmg world media which is part of the international media giant Daily Mail and General Trust Plc (DMGT).[7]

Advisory board

A distinctive feature of ad:tech is its large advisory board, made up of both industry and corporate individuals, such as Drew Ianni, Charles Buchwalter (Nielsen//NetRatings), Barbara Coll (WebMama.com), Michael Donahue (American Association of Advertising Agencies), Jim Garrity (Wachovia Corporation), Curt Hecht (GM Planworks), Benjamin Hill (formerly of Motorola. out as of March 2008), Edward Kim (Unilever), Kathleen Olvany Riordan (Kraft Foods), Bruce Rogers (Forbes), Brad Santeler (Kimberly-Clark), Dana Todd (SEMPO), Andy Walter (Procter & Gamble), and Mel Clements (The Coca-Cola Company).

External links

References

  1. ^ Paul Beck (September 6, 2007),Back To Business, Email Insider, retrieved May 29, 2007
  2. ^ Press Release (April 3, 2006), ad:tech Hosts Largest International Interactive Marketing Show To-Date ..., Ad-Tech.com, retrieved May 29, 2007
  3. ^ Audit Report by ABC Event Audit - Certificate of Attendance, ABC Event Audit, retrieved April 3, 2008
  4. ^ ABC Certified figures for Ad:Tech London 2007, Ad-Tech.com, retrieved April 3, 2008
  5. ^ Stuart Elliott (November 16, 2007), Web Videos Stealing TV Viewers, and Marketers, New York Times, retrieved April 3, 2008
  6. ^ Loise Story (November 5, 2007) Tracking of Web Use by Marketers Gains Favor, New York Times, retrieved April 3, 2008
  7. ^ DMGT Group at a Glance, DMGTReports.com, retrieved April 3, 2008


v • d • e
Daily Mail and General Trust
Corporate directors
Lord Rothermere · Peter Williams · Paul Dacre · Padraic Fallon · Charles Dunstone · Nicholas Berry
Newspapers
DMG Broadcasting
DMG Radio Australia
Vega · Nova · Star 104.5 FM · FIVEaa · 97.3 FM Brisbane2
DMG World Media
Euromoney Institutional
Investor PLC (70%)
DMG Information
  1DMGT own a 20% stake in ITN  · 297.3 FM Brisbane is a joint venture with Australian Radio Network
Annual revenue: £2,176 million GBP (▲10% FY 2006) · Employees: 16,000 ·
Stock symbol: LSE: DMGT · Website: www.dmgt.co.uk
Retrieved from "http://en.wikipedia.org/wiki/Ad:tech"

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