Adult

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Adult contemporary music, frequently abbreviated AC, refers to styles of popular music that ranges from "lush Sixties pop, often vocal-based and rooted in traditional European styles"[1] to ballad-heavy music "with varying degrees of rock influence".[2] AC radio plays mainstream music excluding hip hop, hard rock, some teen pop music and rhythmic dance tracks (though during the 2000s, these have been included), which is intended for a mature adult audience. Radio stations playing this format will often target 16-54 year-olds, the group most valued by advertisers. AC is generally divided into 4 groups; "Hot AC," also known as "Adult Top 40," "Soft AC," also known as "Lite," "Urban AC," "Religious AC." Some radio stations play only Hot AC; some play only Soft AC, and some play both. Thus it is not usually considered a specific genre of music, since it is merely an assembly of selected tracks of musicians of many different genres.

Contents

Hot AC

Hot Adult Contemporary or Hot Adult Top 40, is a format given to various radio stations. This format includes many classic hits and some new hits. It is licenced for adults who like new music & classic hits. The stations which air this format also include some recent songs, but it is mostly leanient towards classic hits . During the early 1990s, these stations stopped playing 1960s music. Since the 2000s, Hot AC stations have begun challenging Top 40 stations, but this has not been proven to be successful. Hot AC is less successful in the United States, but in Canada, it is the most-listened-to radio format. Some Top 40-leaning Hot ACs, such as CHUM-FM in Toronto and CJFM-FM in Montreal are some of the most successful Hot AC stations.

The modern adult contemporary format can be seen as a variation of Hot AC, as well as Mixed Hits.

Soft Adult Contemporary

Soft AC is also known as "lite" music, and many radio stations across North America that play Soft AC refer to themselves as "lite" stations. Other popular nicknames include "Magic," "Warm," "Sunny," "Bee (or "B")" and (particularly in Canada) "EZ Rock." The format can be seen as a more contemporary successor to and combination of the Middle of the road (MOR), Beautiful Music, Easy Listening and soft rock formats.

A few "lite" stations, such as WLTW-FM in New York City, WSB-FM in Atlanta, WYJB-FM in Albany, New York, and WJJY-FM in Brainerd, Minnesota have actually started to mix in more "Hot AC" songs into their playlist as well.

Urban and Rhythmic Adult Contemporary and related formats

Urban AC is a form of AC music that is geared towards adult African-American audiences, and therefore, the artists that are played on these stations are most often African-American. The Urban AC stations are more similar to Soft AC than they are to Hot AC, and the music they play is predominantly R&B and soul music with little hip-hop. This is reflected in many of the Urban AC radio stations' taglines, such as "Today's R&B and Classic Soul," "The Best Variety of R&B Hits and Oldies" and "(City/Region)'s R&B Leader." Some popular nicknames for Urban AC stations include "Magic" (borrowed from Soft AC), "Mix" (borrowed from Hot AC), and "Kiss" (borrowed from Top-40). Among Urban AC's core artists include Luther Vandross, Dionne Warwick, Patti LaBelle, Toni Braxton, Kem, Whitney Houston, Regina Belle, Robin Thicke, Sade, Aretha Franklin, Michael Jackson, Brian McKnight, Teena Marie, Mary J. Blige, and Gerald Levert.

A slightly hotter variation of the Urban AC is the Rhythmic Adult Contemporary format, often branded as MOViN. This focuses on uptempo hits such as disco, early hip-hop and R&B, and dance music, and it caters to both African-American, Hispanic and white audiences. Noteworthy examples of Rhythmic AC stations include WKTU in New York, KMVN in Los Angeles, WISX in Philadelphia, and KQMV in Seattle (which pioneered the MOViN format).

A more elaborate form of Urban AC is the Rhythmic Oldies format, which focuses primarily on "Old School" R&B/Soul hits from the 1960s to the 1990s, including Motown and disco hits. At its peak of nationwide popularity in the late 1990s and early 2000s, the format was often referred to as "Jammin'" or "Groovin'" Oldies. The concept of "Jammin' Oldies" was pioneered in 1997 by KCMG-FM "Mega 100" in Los Angeles (1). The format, which included white soul or disco artists such as ABBA and the Bee Gees in addition to Black artists, subsequently spread to many major markets, but has since cooled down; the decline of "Jammin' Oldies" popularity is often attributed to overly tight playlists which increased listener "burnout." Rhythmic Oldies stations still exist today, but usually more specifically target African-Americans as opposed to a mass audience; examples include WDMK-FM in Detroit and WWWS-AM in Buffalo, NY.

Usually embedded within the Urban Adult Contemporary is another format called Quiet Storm. This format is most played during the evening beginning at 7:00 PM or 8:00 PM hours into late night. The Quiet Storm format plays on Urban Adult Contemporary format and is a sort of mix between the Urban AC and Soft AC styles of music. The music that is played are strictly ballads and slow jams, mostly but not limited to Black and Latino artists. Popular artists played on the Quiet Storm format are Teena Marie, Whitney Houston, Angela Bofill, Miki Howard, Regina Belle, Howard Hewett, Freddie Jackson, Johnny Gill, Anita Baker, Sade, Patti LaBelle, Tamia, Lalah Hathaway, Vanessa L. Williams, Dru Hill, Toni Braxton, and En Vogue among others.

New Adult Contemporary/Smooth Adult Contemporary

Main article: Smooth jazz

The smooth jazz genre is often referred to as new adult contemporary or NAC. In June 2008 the Arbitron service formally approved Smooth AC as a new descriptor for the format. [3]

History and evolution of the format

Early radio stations played top-40 hits, theoretically regardless of genre although most were in the same genre until the mid-1970s when different forms of popular music started to target different demographic groups, such as disco vs. hard rock. This evolved into specialized radio stations that played specific genres of music, and generally following the evolution of artists in those genres.

One big impetus for the development of the AC radio format was the fact that when rock and roll music first became popular in the mid-1950s, many more conservative radio stations wanted to continue to play current hit songs while shying away from rock. These stations also frequently included older, pre-rock-era adult standards and big band titles to further appeal to adult listeners who had grown up with those songs. In those days, Middle of the road or "MOR" was the formatic term used to describe such stations, which included powerhouse broadcasters like WJR in Detroit, WGN and WBBM in Chicago, KGO in San Francisco, WNEW-AM in New York, and KMOX in St. Louis. Billboard magazine first published an adult-contemporary music chart in 1961, although it was not until 1979 that the chart took on the name "Adult Contemporary."

While most popular MOR stations were, like Top 40 stations of the day, on the AM dial, another big impetus for the evolution of the AC radio format was the popularity of easy listening or "beautiful music" stations, stations with music specifically designed to be purely ambient, listened to while at work or otherwise in the background. These stations were largely found on the FM dial alongside classical music stations because the music they played sounded better on FM. Whereas most easy listening music was instrumental, created by relatively unknown artists (except for occasional MOR vocal hits), and rarely purchased, AC was an attempt to create a similar "lite" format by choosing certain tracks (both hit singles and album cuts) of popular artists.

The growth of AC was also a natural result of the generation that first listened to the more "specialized" music of the mid-late 70s growing older and not being interested in the heavy metal, rap and hip-hop music that a new generation helped to dominate the top-40 charts (this effect has also altered the Oldies format; as there are now two kinds of Oldies stations, those who will not play songs from after the early 1970s vs. those who will play songs up to the early 1980s while still having occasional pre-1964 songs in rotation). Fans of harder rock music often derogatorily referred to AC stations in the early days of the format as "chicken rock."

The music video channel VH1 began as an AC version of MTV. Originally, it was strictly Soft AC, as it strove to appeal to people who were in their 30s and 40s during its early years in the mid 1980s. For similar reasons as explained above with radio, in the mid 1990s, it reformed itself as something closer to Hot AC, during which time it began to play videos by Hootie & The Blowfish, the Gin Blossoms, Alanis Morissette, Melissa Etheridge, the Spin Doctors, Amy Grant, Ace of Base, and some other artists that were slightly harder rock or more avant garde than they had previously played.

Mainstream AC itself has evolved in a similar fashion over the years; traditional AC artists like Barbra Streisand, the Carpenters, Barry Manilow, Captain & Tennille and Olivia Newton-John found it harder to have hits (on AC as well as Top 40) as the 1980s wore on, and due to the influence of MTV, artists who were staples of the Contemporary Hit Radio format, such as Madonna, Culture Club, Cyndi Lauper, Tears for Fears, and Whitney Houston, began crossing over to the AC charts with greater frequency.

However, with the combination of MTV and AC radio, Adult Contemporary appeared harder to define as either, established soft-rock artists of the past (who were still charting pop hits), or the mainstream radio fare from newer artist at the time, such as Madonna, Cyndi Lauper and Whitney Houston. In 1989, Linda Ronstadt recorded Cry Like a Rainstorm, Howl Like the Wind, described by critics as the first true Adult Contemporary album and featuring American soul singer Aaron Neville on four of the twelve tracks. It had duets including "Don't Know Much" (Billboard Hot 100 chart No. 2 hit) and "All My Life" (Billboard Hot 100 chart No. 11 hit), these singles were also equally long-running No. 1 Adult Contemporary hits. With the mixture of radio friendly AC tunes with some rock and pop fare also landing on the pop charts, the album won over many critics in the need to define AC, and appeared to change the tolerance and acceptance of AC music into mainstream day to day radio play.

In recent years, VH1 has moved away from its AC format by becoming willing to play artists such as Britney Spears, Destiny's Child, Eminem, Jay-Z, and Snoop Dogg, all usually AC no-nos, more and more often. With this addition of popular hip-hop, rap, and R&B, VH1 (when it plays videos, which generally is on very rare occasions now) most closely resembles Top 40 radio now. Led by Toronto powerhouse CHUM-FM, Canadian Hot AC radio has also taken steps towards a similarly more diverse and Top 40-inclusive musical position.

Part of the reason why more and more Hot AC stations are forced to change is that less and less new music fits their bill. Most new rock is too alternative for mainstream radio, including Hot AC, and only gets played on Modern Rock radio; and most new pop is now influenced heavily by eurodance or hip hop, in an attempt to become club and rhythmic crossover hits, if not featuring guest vocals from rappers. One example is that "Look What You've Done" by Jet is played on Hot AC stations, but other tracks like "Cold Hard Bitch" are played on modern rock stations. Soft AC, however, which has never minded keeping songs in high rotation literally for years in some cases, and plays a larger amount of older music, especially classic R&B, soul, and '60s and '70s music, than Hot AC, does not appear necessarily to be facing similar pressures to expand its format.

However, more and more recently, several Soft AC stations have begun to add more guitar-driven (but still relatively quiet) music into their playlists, such as "Broken" by Seether, "You And Me" by Lifehouse, "Here Without You" by 3 Doors Down, "Complicated" and "I'm With You" by Avril Lavigne, "Wherever You Will Go" by The Calling, "My Immortal" by Evanescence, "Home" and "It's Not Over" by Daughtry and "I Don't Wanna Miss A Thing" by Aerosmith, somewhat resembling the Hot AC stations of the 1990s. Stations like WSB-FM in Atlanta play songs such as "Hella Good" by No Doubt, "Tubthumping" by Chumbawamba, and "Semi-Charmed Life" by Third Eye Blind.

In this sense, the Soft AC format may soon be facing the demographic pressures that the Jazz format faced in the 1960s and 1970s, the "Big Band" format faced in the 1980s and 1990s and that the Oldies format is starting to face today, with the result that one may see Soft AC less on over-the-air radio and more on satellite radio systems in coming years. Much of the music and artists that was traditionally played on Soft AC stations has been relegated to the Adult Standards format, which is itself disappearing because of aging demographics. Some Soft AC stations have found a niche by incorporating more oldies into their playlists and are more open to playing softer songs that fit the "traditional" definition of AC. Examples include the former WLTM-FM in Atlanta (which added many oldies titles to its playlist after the death of oldies sister station WLCL) and the former WSNI in Philadelphia with soft rock station WBEB.

In the meantime, such artists as Nick Lachey and Josh Groban have become successful thanks to a ballad heavy sound. So, Adult Contemporary may likely not go anywhere since it is still prevalent on recording artists albums in almost every music style including dance music. Another popular trend of remixing dance music hits into Adult Contemporary ballads, mostly piano ballads but sometimes keyboard ballads is now all the rage, especially in the U.S. (for example, the "Candlelight Mix" versions of "Heaven" by DJ Sammy, "Listen To Your Heart" by D.H.T., and "Everytime We Touch" by Cascada).

Much as some Hot AC and modern rock artists have crossed over into each other, so too has soft AC crossed with country music, particularly among the female artists. Musicians such as Faith Hill, LeAnn Rimes, Jessica Simpson and Carrie Underwood have had success on both charts. This "crossover" has its roots in the countrypolitan/Nashville sound pop styles of years past, which ironically were popularized heavily by male artists.

Also in response to the pressure on Hot AC, a third kind of AC format has cropped up among American radio recently. The aforementioned Urban Adult Contemporary format (a term coined by Barry Mayo) usually attracts a large number of African Americans and sometimes Caucasian listeners through playing a great deal of R&B (without any form of rapping), Gospel music, Classic Soul and Dance music (including disco).

A fourth AC format, "Rhythmic AC", in addition to playing all the popular Hot and Soft AC music, past and present, places a heavy emphasis on disco as well as 1980s and '90s dance hits, such as those by Amber, C&C Music Factory and Black Box, and includes dance remixes of pop songs, such as the Soul Solution Mix of Toni Braxton's "Unbreak My Heart". The format also occasionally features popular '80s and early '90s rap songs that were popular mainstream, rhythmic, or club hits. New York City's WKTU and the now-defunct WNEW-FM are examples of this evolving format. The rapidly growing MOViN format, pioneered at Seattle's KQMV and now in use at stations such as KMVN Los Angeles, WMVN St. Louis, and KMVQ San Francisco, is another example of Rhythmic AC, and has spawned imitators such as WISX in Philadelphia.

In its early years of existence, the Smooth Jazz format was considered to be a form of AC, although it was mainly instrumental, and bore a stronger resemblance to the Soft AC-styled music than it did to what purists call "real jazz." For many years, artists like George Benson, Kenny G and Dave Koz had crossover hits that were played on both Smooth Jazz and Soft AC stations. In addition, David Sanborn had a saxophone solo on James Taylor's remake of the Marvin Gaye classic, "How Sweet It Is (To Be Loved By You)"; and Grover Washington Jr. teamed up with Bill Withers to perform a classic hit song, entitled "Just The Two Of Us." This song has gone on to become one of the most-played radio hits of all time - in particular the most acclaimed and modern cover by Regina Belle/George Duke/Steve Cole - as it frequently shows up on Soft AC, Urban AC and Smooth Jazz playlists. Anita Baker, Sade, Regina Belle, and Luther Vandross are other examples of artists who appeal to Mainstream AC, Urban AC and Smooth Jazz listeners. Some Soft AC and Urban AC stations like to play Smooth Jazz on the weekends, in cities that currently do not have a full-time Smooth Jazz station. Warm 98 in Cincinnati, Ohio, Majic 95.5 in Austin, Texas, WCXT in South Haven, Michigan, 103.7 Lite FM in Dallas, Texas, WMAG in Greensboro, North Carolina, and Q101.9 in San Antonio, Texas are Soft AC stations that also play Smooth Jazz; and V101.9, an Urban AC station in Charlotte, North Carolina, plays Smooth Jazz on the weekends as well. (However, a new Smooth Jazz station now serves the Cincinnati area, under the call letters WCIN-AM.)

Some Soft AC (and a few Urban AC) stations, like Sunny 99.1 in Houston, Texas and Magic 106.7 in Boston, Massachusetts, also have the Smooth Jazz format on their HD2 subchannels. This is far more common in recent years, as full-time Smooth Jazz stations are being discontinued in U.S. markets where the format once thrived. In addition, these HD2 stations are basically expanded (24/7) versions of weekend programming as offered by their traditional FM/HD1 counterparts.

Christmas music

In recent years it has become common for many AC stations, particularly soft AC stations, to play primarily or exclusively Christmas music during November and December. While these tend mostly to be contemporary seasonal recordings by the same artists featured under the normal format, most stations will also air some vintage holiday tunes from older pop and adult standards artists — such as Nat King Cole, Bing Crosby, Dean Martin, The Carpenters, Johnny Mathis and Andy Williams — whom they would never play during the rest of the year.

These Christmas music marathons typically start during the week before Thanksgiving Day (individual station practices vary) and end at midnight on Christmas Day, after which the stations resume their normal music fare on December 26. Several stations begin the holiday format much earlier, at the beginning of November, with a few stations (KOSY-FM in Salt Lake City being among them) having a reputation of regularly being among the "first in the nation" to change to the format. It is extremely rare for stations to change on or before Halloween; stations that do so generally receive backlash from listeners, as this is generally recognized to be well outside the accepted Christmas and holiday season, though it is common as a stunt.

The roots of this tradition can be traced all the way back to the Beautiful Music era of the 1960s and 70s. Until the early 21st century, however, radio stations typically began introducing some Christmas music into their regular playlists around Thanksgiving, and moved to an all-Christmas playlist, if at all, only in the few days immediately preceding Christmas. The practice of moving to an all-Christmas format as early as Thanksgiving became a widespread phenomenon in 2001, with many stations promoting their Christmas music marathons as a sort of musical comfort food in the wake of the September 11, 2001 attacks.

Some such stations may also extend their Christmas music format as late as New Year's Day, although this is most commonly a stunt which signals that the station will relaunch in January with a different format than it held before Thanksgiving. Stations that aren't stunting may mix in some holiday songs, particularly those that don't explicitly mention Christmas (winter songs such as Let it Snow! and Jingle Bells) or that have mainstream appeal (such as Same Old Lang Syne and Better Days), into their regular format between Christmas and the new year.

Some core soft adult contemporary artists

This list includes the most played artists in the United States, starting with the most played, in the soft adult contemporary format from January 2007 through December 2007 [4].

Syndicated radio shows and networks carrying the AC format

  • Delilah - One of America's most popular radio shows, Delilah airs primarily in the evening.
  • John Tesh Radio Show - Hosted by John Tesh, this show also airs evenings and also on weekends.
  • Your Weekend with Jim Brickman - A weekly three-hour weekend radio show syndicated by WestStar TalkRadio Network.
  • American Top 10/Top 20 with Casey Kasem - The nation's premiere AC countdown programs. AT10 focuses on the Soft AC format, and AT20 the Hot AC.
  • American Top 40 with Ryan Seacrest - One version of AT40 airs on Hot AC stations, which is a little different from its Top-40/CHR counterpart.
  • Backtrax USA with Kid Kelly - Weekend programs focusing on the 80s and 90s, targeted for Hot AC stations.
  • Absolutely 80s with Nina Blackwood - Another 80s program.
  • The Amazing 80s with M. G. Kelly - Another 80s program.
  • ABC and Jones Radio both offer AC 24-hour networks programming Soft and Hot AC. Westwood One/Dial Global recently replaced its Soft AC format with the Rhythmic AC format "Rhythm Mix," though it also offers a Hot AC format called "Bright AC." Format Lab offers several variations of the AC format.
  • Tom Joyner and Steve Harvey have popular morning shows that air on Urban AC (and sometimes Hip-Hop) stations. Both shows are often heard on competing stations in the same city, such as St. Louis, Philadelphia and Atlanta. Joyner's show is syndicated by ABC Radio, and Harvey's show by Premiere Radio Networks.
  • The EZ Rock network is a brand/network of soft AC heard in Canada.
  • Ocean FM "The Souths best for 80's, 90's and now" Heard in the South of Hampshire, UK.
  • WINK-FM "Today's Best Variety" - Fort Myers/Naples, FL.

References

  1. ^ Adult Contemporary Music. about.com. Retrieved August 4, 2008.
  2. ^ Musical Terms. American Popular Music. Oxford University Press. Retrieved August 4, 2008.
  3. ^ http://news.radio-online.com/cgi-bin/$rol.exe/headline_id=n18010
  4. ^ Mediabase 24/7 End of 2007 Chart
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