Captive market

All you want to know about Captive market

For Philip K. Dick's short story, see Captive Market (short story).

Captive markets are markets where the potential consumers face a severely limited amount of competitive suppliers; their only choices are to purchase what is available or to make no purchase at all. Captive markets result in higher prices and less diversity for consumers.[1] The term therefore applies to any market where there is a monopoly or oligopoly.

Examples of captive-market environments include the food markets in cinemas[citation needed], airports[citation needed], and sports arenas[citation needed].

See also

  • Captive audience

References

  1. ^ The language of money - Captive markets
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