Curly Wurly

All you want to know about Curly Wurly

Curly Wurly is a type of chocolate bar manufactured by Cadbury and sold in the UK, Australia and Germany. It was launched in the UK in 1971 and relaunched in 1976.[1] Its shape resembles two flattened, intertwined serpentine strings. The bar is made of chocolate-coated caramel. Also available are "Curly Wurly Squirlies," which come in a bag and are just the cross beams of the ladder. this design was created by Charlie Simmonds as an apprentice at Cadbury's.

A Canadian version of the Curly Wurly, known as the "Wig Wag" was available in the 1970s.

A 2004 online poll of retro confectionary aficionados found that the Curly Wurly was the most popular chocolate bar still in production.[2]

In the 1970s the actor and comedian Terry Scott appeared in memorable UK TV commercials for the product dressed as a schoolboy, complete with cap and short trousers.

It has been falsely claimed that Curly Wurly bars were banned in Ireland, along with a number of other confectionery brands such as Opal Fruits and Toblerone, until 1979.[3].

Notes and references

  1. ^ "Eric Nicoli: Music boss who went from choc to rock", Guardian (January 27, 2006). 
  2. ^ "It's Official... Texan is Britain's Favourite Chocolate Bar Ever...", PR Newswire (August 23, 2005). 
  3. ^ McWilliams, David (2003-10-19). "Dawn of the Spar generation brings a convenient way of life". Retrieved on 2007-03-26.

External links

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Retrieved from "http://en.wikipedia.org/wiki/Cadbury_Curly_Wurly"

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