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Entropia Universe
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| Developer(s) | MindArk |
| Publisher(s) | MindArk |
| Engine | Gamebryo CryEngine 2 (future upgrade) |
| Platform(s) | Microsoft Windows XP |
| Release date(s) | January 30, 2003 |
| Genre(s) | MMO/FPS |
| Mode(s) | MMO |
| Media | Download (Free) |
| System requirements | Microsoft Windows
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| Input methods | Keyboard and mouse |
Entropia Universe is a massively multiplayer online virtual universe designed by Swedish software company MindArk, based in Gothenburg. In contrast to other similar MMORPGs, MindArk's software is distributed free of charge with no subscription fees. The developers instead have decided to use a variant of the micropayment economic model, which consists of buying in-game currency (PED - Project Entropia Dollars) with real money that can be redeemed back into real world funds at a fixed exchange rate with the US dollar, where 10 PED = $1 USD.[1][2] This means that virtual items acquired within Entropia Universe have a real cash value, and a participant may, at any time, initiate a withdrawal of their accumulated PEDs back into real world currencies according to the fixed exchange rate, minus transaction fees.[3] As a result, revenue of the business is largely generated from activities within the virtual universe. The revenue model has historically proven to be sustainable and is currently profitable.[citation needed]
The Entropia Universe is a direct continuation of Project Entropia, with MindArk reporting a 2006 in-game turnover of over 3.6 Billion PED ($360 Million USD).[4] Strategic partnerships with media companies and financial institutions combined with the addition of new or enhanced developer tools in 2008 are expected to allow for the construction of new planets, to exist within the financial structure of Entropia Universe, for third party content providers to develop and market independently.
There are no strict levels within the Entropia Universe, and it is not officially categorized as an MMORPG; however, it shares elements of regular MMORPGs, in that skills and special items figure prominently.
The Entropia online community claims to have over ~782,000 registered participants from over 220 countries and ~80.000-100.000 active player fanbase (now unused accounts permanently expire after 330 days). However, it should be noted that only 193 nation states have general international recognition through the United Nations, though this discrepancy may be explained by the separate inclusion of dependent territories of other already listed nation states. The community has also produced several real world marriages as well as creating a multitude of cross-border friendships.[3]
The Entropia Universe entered the Guinness World Records Book in both 2004 and 2008 for the most expensive virtual world objects ever sold.[5][6]
Windows Vista is not supported yet.
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Development of Entropia Universe (formerly Project Entropia) started in Sweden in 1995 by Jan Welter Timkrans and a group of colleagues. During its initial testing phase in 2002 the offices of MindArk were raided by court officials following a complaint by Microsoft that MindArk was using unlicensed software. MindArk has stated that this may have been an attempt by Microsoft to derail the game's development because of its threat to their game Asheron's Call. The game was launched commercially at the start of 2003.[7] The latest Version Update of Entropia Universe took place on 20 May 2008.[8]
On 8 May 2007, MindArk announced the results of the world's first virtual world Banking License auction. After months of active bidding, the five licenses sold for a total of $404,000 USD to a mix of real world banks, Entropia participants, and entrepreneurs, all seeking to invest in the virtual realm.[9] Uniquely, the banks have integrated services within the mechanics of Entropia Universe and do not function merely as virtual advertising spots. Four of the bank buildings and their functionality were introduced into Entropia Universe on 9 October 2007, with the fifth being postponed until Version Update 9.1 on 11 December 2007 .[10]
On 30 May 2007, it was announced that Entropia Universe had been chosen by the Beijing Municipal People's Government supported online entertainment company Cyber Recreation Development Corp. (CRD) to create a cash-based virtual economy for China, creating the largest virtual world ever. The landmark deal was negotiated for almost a year and will bring an outside virtual world into China for the first time. Entropia Universe was chosen over several other proposals, including one by Second Life.
The new project will permit up to 7 million concurrent users logged into the virtual universe, with an overall aim to attract some 150 million users from all over the world, and is expected to generate over $1 billion USD annually in commerce from this partnership. It is also estimated that the project will generate some 10,000 qualified job opportunities in China.
The technology introduced with this project will enable other companies within media, film, music and gaming industries, or other content providers, to acquire their own planet within Entropia Universe. A number of the world's largest corporations within the aforementioned business sectors are currently in negotiations to purchase their own planet within Entropia Universe. On the technical side, the server structure running the Entropia Universe will be one of the fastest on Earth.[11]
On 25 July 2007, MindArk announced that they had signed a license agreement to use the high-tech game engine CryEngine 2, from German developer Crytek, with the intention of making Entropia Universe the "closest-to-reality looking massively multiplayer online game ever seen". The transition to a platform built around this new technology is expected to be finished by mid-2008, and will be made available to all Entropia Universe partners. According to Jan Welter Timkrans, "The upgrade of Entropia Universe will be built around the spectacular features supplied by CryEngine 2, offering a complete and immersive experience to Entropia participants." The features offered by CryEngine 2 include real time editing, bump mapping, dynamic lights, network system, integrated physics system, shaders, shadows and a dynamic music system.[12]
On 4 December 2007, MindArk PE announced its intention to go public and that it was in the process of preparing for its upcoming initial public offering (IPO), which it stated will likely include an offering of newly issued registered shares as well as existing shares. MindArk intends to use the proceeds from the newly issued shares to implement its growth strategy, in particular the expansion of its market position and pursuit of potential acquisition opportunities. MindArk has appointed Credit Suisse to help the company evaluate its strategic alternatives including planning for the IPO.[9]
In a distant Sci-Fi future, participants assume the roles of colonists who must develop the untamed planet of Calypso and can explore its two continents, Eudoria and Amethera. Populated with fierce and dangerous creatures, the perilous wilderness on Calypso is also rich in minerals and ore, both of which can potentially be a source of income for would-be colonists.
There are two space stations in orbit over the planet. In order to travel to them, players either need to own a hangar which contains a working spaceship, or alternatively, players can pay other participants acting as pilots to fly them there.
The outposts, cities, and auction posts on the planet serve as trading hubs where virtual items such as tools, weapons, and minerals are bought and sold by colonists. The wide range of professions available to colonists makes the accumulation of skills and resources a lively business.
The service can be downloaded and played for free, following an account registration procedure. However, when someone new first starts playing they are not given any items or clothing beyond a damaged orange jumpsuit and a pair of grey shoes. As such, although one can participate for free, more involved gameplay is difficult without depositing funds. Players with little or no money are initially limited to the following actions:
Participants with funds can purchase items needed to kill then loot Entropia's tougher creatures which are often likely to yield a higher number of valuable items, or they can also participate in the "Mining" and "Crafting / Manufacturing" professions, which can produce saleable items, to try to fund further gameplay. However, an element of risk and luck is involved in all of these activities, and the eventual total payback is usually less than the funds required to initially partake.
There are, however, several alternative ways of trying to generate funds that are less luck dependent. Many players attempt trading as a fun and seemingly attractive method for acquiring PEDs, but the necessary time required and the typically low margins mean that profiting is often difficult. One exception to this is trading so-called "uber" items, which are very rare and highly efficient versions of normal weapons and tools. Such items are usually highly sought after and can retail in game for tens of thousands of PEDs (the equivalent of thousands of US dollars).
Other potential ways of earning PEDs include, but are not limited to, organizing events within the Entropia Universe and selling tickets, operating a player owned shop or providing a service (such as a beauty salon), managing a land area or shopping mall and acquiring taxes, working as a pilot and providing a travel service into space, or acting as an estate agent (realtor) of virtual property.
The reality is that most participants need to make regular deposits in order to fund their play without making a relatively large initial investment, and discussion of depositing habits (including requests and suggestions for means of self-control) is quite common on the various community forums. Attempting play without depositing is usually considered a point of pride, because of the difficulties involved and the fact that participants who deposit $100-$200 a month are not at all uncommon.
The visual side of character creation is very highly detailed compared to many current online games. Before beginning the game, the player's character model can be manipulated in a variety of ways, similar to, but less extensive than, the avatar creation process in the virtual world of Second Life. As well as the standard variable traits which can be changed, such as skin and eye color, other aspects can be altered to give the character more definition and distinction from other characters.
Some of the traits which can currently be changed include:
Body: Fitness, height, head size, skin colour, chest size.
Face: Ear position, ear size, nose size, nose balance (how 'uplifted' it is), mouth size and tilt, cheeks, cheek bones, face skin (a selection of the 'texture' of the face), eye position, eye size, eye colour, chin size, forehead size.
Hair: Hair size, hair style, hair colour.
Users only get one shot at character creation however, and must seek the services of users in-world (hairdressers and plastic surgeons for example) for further modifications -- all of which cost money.
The cultural city of 'New Oxford' within Entropia Universe offers participants the opportunity to purchase real world items, such as contemporary art and clothing.
Some of the companies that have partnerships to sell real world items within the Entropia Universe include 'Vexed Generation Clothing Ltd' of London, England, and '21st Century Fine Art' which has its real world offices in New York. 21st Century Fine Art have also opened a gallery in the heart of 'New Oxford' within the Entropia Universe.
Many players are attracted to Entropia by the prospect of making money, and MindArk itself has actively encouraged this belief by stating that the service "must offer unlimited income opportunities to the player".[13] However, MindArk's business model is based on the fact that it usually costs an average player a mean figure of between 0.5 and 1.5 USD per hour to play. Often participants are encouraged to regard this cost as an investment, despite the fact that many aspects of the service function as a game of chance directly analogous to online gambling, especially given the fact that real money is at stake. Participants also have limited rights under the end-user license agreement and also little legal protection if MindArk were to go bankrupt.
MindArk retains the right to change the game rules, income from player activities and algorithms to meet their commercial objectives, and 'investing' in the virtual universe can be regarded as extremely risky. Experienced participants are often more likely to view any payments into the game as an alternative to a traditional monthly fee for online games and expect little profit, if any, in return. In community forums, long-term players often encourage newer players to try and enjoy the more novel elements of the virtual universe, rather than striving only to profit.
Entropia participants also encounter the same problems with virtual crime as other traditional MMORPGs. However, the fact that virtual items and money can be quickly converted into real money arguably makes the game more attractive to fraudsters and the consequences for individual players more serious.
The real cash economy of EU arguably tends to make participants view their time online more "seriously" than in traditional online games. This may also induce players to be more secretive about their knowledge of game mechanics and strategies, adding an additional challenging and attractive dimension. Perhaps one of the biggest controversies of all in EU is the constant struggle by the virtual denizens to wrest a real economic advantage over others through a better understanding of the way things work, and the inevitable class conflicts this can lead to, just as in real life.
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