Fahrvergnügen

All you want to know about Fahrvergnügen

The title of this article contains the character ü. Where it is unavailable or not desired, the name may be represented as Fahrvergnuegen.

Fahrvergnügen was an advertising slogan used by the German automobile manufacturer Volkswagen in a 1989 U.S. ad campaign that included a stick figure driving a Volkswagen car.

The term means "driving enjoyment" in German (from fahren, "to drive", and Vergnügen, enjoyment). One of the tag lines incorporating the word was: "Fahrvergnügen: It's what makes a car a Volkswagen."

In addition, the slogan was adapted into a radio jingle in which a female voice identified as "Helga" spoke:

Fahr. Verg! Gnü. Gen.

Say the word!

External links

TV commercial incorporating the slogan

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