The International Indian Film Academy (IIFA) Awards, is an awards ceremony that honours Bollywood (Hindi language film industry) films around the world since 2000. The 2008 edition of the awards ceremony is to be telecast on July 20th on Star Plus.
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The awards began in 2000 and the first ceremony was held in London at The Millennium Dome. From then on the awards were held at locations around the world signifying the international purpose of Hindi Cinema. The award ceremonies are held in various places around the world:
These awards honor films from the previous calendar year. Amitabh Bachchan is the Brand Ambassador of IIFA.
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