Omnicom Group

All you want to know about Omnicom Group

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The Omnicom Group (NYSE: OMC) is one of the world's largest advertising agency holding companies in terms of revenue and one of the "Big 6" advertising holding companies; the other companies being WPP Group plc, Interpublic, Publicis, Dentsu and Havas. Its major holdings include the advertising agency networks BBDO, TBWA Worldwide, and DDB Worldwide. Its portfolio of companies also includes public relations, lobbying, marketing services, interactive design, CRM specialists and media buying services.

Omnicom's specialty marketing and public relations agency holdings are managed by its Diversified Agency Services division. Among Omnicom's PR agency holdings are Brodeur Worldwide, Fleishman-Hillard, Ketchum Inc., Luntz-Maslansky Strategic Research and Porter Novelli. In 2005, Omnicom acquired its first search engine marketing firm, Chicago-based Resolution Media, and its first brand licensing consultancy, The Beanstalk Group.

Omnicom was formed in 1986 from the merger between advertising agency networks DDB Needham and BBDO. Sometimes referred to as the "Big-Bang" merger, it was spearheaded by BBDO Worldwide CEO Allen Rosenshine, who was responding to competitive threats from other large advertising agency comglomerates. In 1993 Omnicom acquired TBWA Worldwide, a major advertising agency network.

Contents

Quick facts

  • Revenue (2004): 9747.20 M
  • Employees (2004): 61,000
  • Omnicom's CEO is John D Wren. CFO is Randall Weisenburger. The Chairman of the Board is Bruce Crawford. It is headquartered on Madison Avenue in New York City.

Companies

Advertising and Media

[Prometheus (advertising)|PHD]]

Channel & Field Marketing

  • CPM
  • Creative Channel Services
  • MarketStar [3]
  • National In-Store
  • Unisono Fieldmarketing

Public relations

Customer Relationship Management

Full Service Marketing Agencies

  • TPG Direct
  • Grizzard Communications Group [4]

Specialty

Marketing Technology

  • Code Worldwide

Market Research

Competition

In order of revenue

Timeline

  • 1986 Omnicom established
  • 1988 Fred J. Meyer, John Watt and Dennis E. Hewitt join Omnicom.
  • 1991 WPP sells its 22% stake in AMV to Omnicom for £7.5m
  • 1993 buys Aegis
  • 1993 TBWA acquired by Omnicom
  • 1996 sells 13% holding in Aegis for £45.4m
  • 1996 buys Ketchum Communications
  • 1996 Omnicom's BBDO Worldwide raises stake in AMV from 28.4% to 29.6%
  • 1996 Ketchum and Hong Kong-based Newscan establish Ketchum Newscan
  • 1997 takes stakes in interactive agencies: Agency.com, Organic Online, Razorfish, Interactive Solutions
  • 1998 buys Gold Greenless Trott for £143m
  • 1998 takes 20% of I&S, Japan's eighth-largest ad agency
  • 1999 buys Sheppard Associates
  • 2001 buys Grizzard Communications for US$91m
  • 2001 buys The Washington Group
  • 2001 buys Stromberg Consulting
  • 2001 takes stake in Estrategia Assessoria de Comunicacao in Brazil
  • 2001 buys Corporate Technology Communications
  • 2002 creates Element 79 Partners agency in Chicago
  • 2002 buys TPG (inc The Peter Group, AI Advertising and Topak Marketing)
  • 2002 buys Aaron Walton Entertainment
  • 2003 buys Siegel+Gale
  • 2005 buys Resolution Media
  • 2005 buys Luntz-Maslansky Strategic Research
  • 2006 buys 50% shareholding in 180 Amsterdam and 180 LA

Governance

The company is governed by a board of directors. Current members of the board are: Robert C. Clark, Leonard S. Coleman, Jr., Errol Cook, Bruce Crawford, Susan Denison, Michael Henning, John R. Murphy, John R. Purcell, Linda Rice, Gary Roubos, and John D. Wren.

External links

Company websites

Productions

References

  1. ^ Omnicom Group Announces Agreement to Acquire Abbott Mead Vickers PLC | Business Wire | Find Articles at BNET.com
Retrieved from "http://en.wikipedia.org/wiki/Omnicom_Group"

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