Prasoon Joshi

Prasoon Joshi, (b. 1971) is a Indian advertising professional, Bollywood film lyricists and a dialogue and screenwriter in Bollywood, who won Filmfare Best Lyricist Award, consecutively in 2007 and 2008.

Contents 1 Biography 1.1 Early life and education 2 Career 3 Career 3.1 Filmography 3.2 Indipop 3.3 Advertising 4 Awards 4.1 Advertising 4.2 Lyricist 5 References 6 External links

Biography

Early life and education

Prasoon Joshi was born 16 September 1971 at Almora in Uttarakhand, India, where he spent a part of his childhood, followed by Rampur, Uttar Pradesh ^[1].

After his schooling he did his MBA from Institute of Management Technology, a business school located in Ghaziabad in Uttar Pradesh, India.

During his MBA education he was steer clear about his career in Advertising. He shun a lot many lucrative offer that he got after MBA from the prestigious IMT G. He struggled a lot in order to get into any advertisment firm.

Career

He started his career with Ogilvy & Mather (O&M), and after working there for over 10 years, he joined McCann-Erickson, in early 2002.

Today, he is the Chairman (Asia Pacific) for McCann-Erickson for south and south-east Asia, as well as a lyricist for many popular Bollywood movies; among them Fanaa, Rang De Basanti, Black and Hum Tum, and has also created many advertisements; because of which he has earned the title of "the ad Guru of India".

Career

Filmography

He has been the lyricist for the following Bollywood films:^[2]

• Dilli 6 (2008)
• Ghajini (2008)
• Taare Zameen Par (2007)
• Fanaa (2006)
• Rang De Basanti (2006)
• Black (2005)
• Rok Sako To Rok Lo (2004)
• Phir Milenge (2004)
• Hum Tum (2004)
• Aankhen (2002)
• Lajja (2001)

Indipop

He has been the lyricist for several Indipop albums which have been hits:

• Mann ke Manjeere: an album of women's dreams for Breakthrough(2000)
• Ab ke Saawan(1999)
• Doobe dooba rehta hu : Silk Route

Advertising

He has created the advertisements for the following products:^[3]

• Coca Cola - `Thanda Matlab Coca-Cola'
• Chlormint
• Asian paints
• Cadbury
• NDTV India
• CNN IBN - India Rising ^[4]
• Pulse Polio Program
• Vacao Scooty
• Close up
• Ponds
• Happydent

He has also created a campaign on women and HIV/AIDS for Breakthrough.

Awards

Advertising

• 2002: ABBY : Best Copywriter and the Best Ad Campaign
• 2003: Cannes Lion Award: Cannes Lions International Advertising Festival: Thanda Matlab Coca-Cola campaign. ^[1]
• He has won more than 200 advertising awards ^[1].

Lyricist

• 2005:Star Screen Award for Best Lyricist: Hum Tum: Sason ko Sason
• 2007: Filmfare Best Lyricist Award: Fanaa: Chand Sifarish .
• 2008: Filmfare Best Lyricist Award: Taare Zameen Par: Maa .

References

1. ^ ^{a b c} Interview rediff.com.
2. ^ See IMDb
3. ^ See [1]
4. ^ Prasoon Joshi. Rising Indian Business Line, The Hindu, February 08, 2007.

External links

• Prasoon Joshi at the Internet Movie Database
• Prasoon Joshi on ads, awards and brain drain at Rediff.com

---

No comments have been added.

Your name:
City:
Country:	USA UK India Pakistan UAE Saudi Arabia Germany Afghanistan Albania Algeria Andorra Angola Antigua Barbuda Argentina Armenia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bhutan Bolivia Bosnia Herzegovina Botswana Brazil Brunei Bulgaria Burkina Faso Burma Burund Cambodia Cameroon Canada Central African Rep Chad Chile China Columbia Comoros Congo Costa Rica Croatia Cuba Cyprus Czech Republic DR Congo Denmark Djiboutil Dominica Dominican Rep Ecuador Egypt El Salvador Eq Guinea Eritrea Estonia Ethiopia Fiji Finland France Gabon Gambia Georgia Germany Ghana Greece Grenada Grenadines Guatemala Guinea Bissau Guinea Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Israel Italy Ivory Coast Jamaica Japan Jordan Kazakhstan Kenya Kiribati Kuwait Kyrgyzstan Laos Latvia Lebanon Liberia Libya Liechtenstein Lithuania Luxembourg Macedonia Macau Madagascar Malawi Malaysia Maldives Mali Malta Mauritania Mauritius Mexico Micronesia Moldova Monaco Mongolia Morocco Mozambique Namibia Nauru Nepal Neth Antilles Netherlands New Zealand Nicaragua Niger Nigeria North Korea Norway Oman Pakistan Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Rawanda Romania Russia Sao Tome Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Korea South Africa Spain Sri Lanka St Kitts_Nevis St Lucia Sudan Suriname Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Tuvala UAE Uganda Ukraine Uruguay Uzbekistan Vanuatu Venezuela Vietnam Western Samoa Yemen Yugoslavia Zaire Zambia Zimbabwe
Your comments:
Security check * (Please enter the number into adjoining box)