Prasoon Joshi, (b. 1971) is a Indian advertising professional, Bollywood film lyricists and a dialogue and screenwriter in Bollywood, who won Filmfare Best Lyricist Award, consecutively in 2007 and 2008.
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Prasoon Joshi was born 16 September 1971 at Almora in Uttarakhand, India, where he spent a part of his childhood, followed by Rampur, Uttar Pradesh [1].
After his schooling he did his MBA from Institute of Management Technology, a business school located in Ghaziabad in Uttar Pradesh, India.
During his MBA education he was steer clear about his career in Advertising. He shun a lot many lucrative offer that he got after MBA from the prestigious IMT G. He struggled a lot in order to get into any advertisment firm.
He started his career with Ogilvy & Mather (O&M), and after working there for over 10 years, he joined McCann-Erickson, in early 2002.
Today, he is the Chairman (Asia Pacific) for McCann-Erickson for south and south-east Asia, as well as a lyricist for many popular Bollywood movies; among them Fanaa, Rang De Basanti, Black and Hum Tum, and has also created many advertisements; because of which he has earned the title of "the ad Guru of India".
He has been the lyricist for the following Bollywood films:[2]
He has been the lyricist for several Indipop albums which have been hits:
He has created the advertisements for the following products:[3]
He has also created a campaign on women and HIV/AIDS for Breakthrough.
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