Proenza Schouler

All you want to know about Proenza Schouler

Proenza Schouler is a high-end line of women's apparel. The brand name originates from the designers' mothers' maiden names.[1]

Proenza Schouler was founded in 2002 by Lazaro Hernandez and Jack McCollough, who co-design the label's collections.[1] The pair originally met in 1999 while studying at Parsons School of Design. During school, Hernandez interned at Michael Kors and McCollough interned at Marc Jacobs.[1]

Proenza Schouler designs are typically sporty and youthful, with occasional mod elements.[1] Their shapes are often minimal and sleek, and they prefer dark neutral colors.[1] Representative pieces include "[t]ailored coats in lush menswear pattern prints, thin pencil skirts, [and] color-blocked chiffon evening gowns cinched with satin belts."[1] They won the CFDA's Perry Ellis Award for new talent in 2003.[1]

For Spring 2007, the design duo created an affordable collection of clothing and accessories for Target Corporation's Go International line.[2] Stores that sell Proenza Schouler's full-priced line include Barneys New York, Neiman Marcus, and Bergdorf Goodman. This year, Proenza Schouler collaborates with Giuseppi Zanotti for a line of shoes, which will expand to 100 styles in spring of 2009.[3]

References

  1. ^ a b c d e f g "Proenza Schouler". New York Magazine. Retrieved on 2007-03-11.
  2. ^ "Target Announces Proenza Schouler as the Fifth Designer Collection for Go International (press release)" (2007-01-10). Retrieved on 2007-03-11.
  3. ^ ""Proenza Schouler and Giuseppi Zanotti"" (2008-06-18). Retrieved on 2007-06-18.

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