Sony Entertainment Television (India)

All you want to know about Sony Entertainment Television (India)

Sony Entertainment Television

Launched	October 1995
Owned by	Multi Screen Media Private Limited
Country	India
Sister channel(s)	SAB TV SET Max SET PIX AXN Animax India
Website	http://www.setindia.com
Availability
Satellite
Dish TV	Channel 105
Tata Sky	Channel 111

Sony Entertainment Television, commonly known as Sony TV or SET, is one of the India’s most popular Hindi-language based general entertainment channel. Based in Mumbai, it is owned by Multi Screen Media Pvt. Ltd. (MSM, formerly SET India Private Limited)^[1], a joint venture promoted by Sony Pictures Entertainment since 1995. MSM's family of channels in India includes SAB TV, SET Max, SET PIX, AXN and Animax, distributed by MSM Discovery Private Limited (a distribution joint venture between MSM and Discovery Communications India). The international feed of SET, branded Sony Entertainment Television Asia, is visible to viewers outside of India.

SET's programming is targeted towards family audiences. The programming covers genres including drama, reality, comedy, horror, Bollywood, and live events. Some of its most successful programmes to date include Bigg Boss, an Indian adaptation of Big Brother, Aahat, Indian Idol, an adaptation of the worldwide Pop Idol format owned by FremantleMedia, Jassi Jaissi Koi Nahin ("There is no one like Jassi"), an adaptation of the Colombian telenovela Betty la fea, Fame Gurukul ( a mixture of Indian Idol and Bigg Boss), Jhalak Dikhhla Jaa and Kuchh Is Tara.

Today, SET faces stiff competition from other players in the market, especially STAR Plus, Zee TV and Colors. Therefore, in an attempt to lure audiences with reality shows, the channel recently aired Jhalak Dikhhla Jaa, the Indian adaptation of Dancing with the Stars. The channel tried to regain its lost ground in the Hindi general entertainment space with the launch of new dramas and shows. Sony once again is launchng new dramas such as Hum Laadkiyaan to draw in audiences. Sony has just regained number 3 position with the launch of Indian Idol 4, which made the top 4 programmes.