| Telly Award | |
Bronze Telly Award |
|
| Awarded for | Excellence in local, regional, cable, TV commercials, Non-Broadcast Video, TV Program |
| Presented by | Telly Awards |
| Country | United States |
| First awarded | 1980 |
| Official website | |
|---|---|
The Telly Awards claims to be an award to "recognize distinction in creative work," honoring outstanding local and regional television commercials and productions, as well as non-broadcast video productions.
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Each entry is judged on its own merit, rather than against other entries. Organizers claim that this scoring system is not unique, as they say that other awards including the Emmy(TM), have a non-compete judging and scoring system.
In each category there can be multiple Winners (Silver) and Finalists (bronze). There is no stated limit to the number of winners or finalists in any given category. The Telly Awards web site lists thousands of winners annually. Official documentation provided to winners indicates that 7-10% of over 13,000 international entries receive Silver Telly Awards and 18-25% receive the Bronze Telly Award[1], which means that between 25% and 35% of all entries receive an award. As there is no documentation on what entries there are, only the winners, these percentages can not be verified. However, their website lists no Bronze winners at all in any category for any year. [2]
Once, the award was given to an interactive video of a fish tank, and the winning video was put up for auction on eBay[3].
There is a host of younger awards that have copied the fee system and other key characteristics of Telly awards, like the lack of an award-giving public ceremony, not disclosing the name of judges, and using winners of past years as judges. That includes making elements on their websites very similar to Telly awards' website, with the similarities including things such as format of lists, percentage of winners and finalists, fees, using codes for categories and then using them on the winner list without explaining what category goes with each code (making it impossible for a web visitor to know in which category each award was given), all sort of sentences (sometimes word-by-word), privacy policy, benefits of winning, using RS Owens for the manufacturing of the statue, claims that their awards are on the level of Emmy and Oscar, online forms to enter competitionand a long list of similarities that can't be explained by chance. This copying in some cases extended to having the same addresses. [4][5][6]
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